For residential remodelers — built by one

You didn't lose that kitchen on price.
You lost it on Thursday.

She asked on Monday. You got to it Thursday night, after everything else — and two other guys had already sent numbers. Remodelr writes the estimate while you're still on the job: hit record, talk the work through out loud, and it's done before you're back in the truck. Then Rate Capture records every correction you make, so the next one starts closer to your numbers instead of from nothing.

Works in any browser on Windows, Mac, iPhone or Android, and in the iPhone app. Cancel any time during the trial and you're not charged.

Josh Shelton in a Shelton Solutions cap and shirt, standing in a kitchen mid-remodel with a tablet, and a trowel and tape measure on the counter.
A kitchen remodel estimate in Remodelr. Labor lines priced by hours and hourly rate, materials and subcontractors grouped underneath, and a totals card showing overhead, profit and the contract total.

Every line priced and editable, with your overhead and profit already inside the number you hand over.

It's 9:40 on a Sunday night and you're still at the kitchen table.

Everybody else is in bed. You've got a legal pad, last year's spreadsheet, and a kitchen you walked on Thursday that you still haven't priced. Tomorrow starts at six.

You didn't get into this to do paperwork. You got into it because you're good at building things. But the building is maybe half the week now, and the other half is this.

None of that is a you problem. It's what happens when the tools are a legal pad, a spreadsheet and a phone that won't stop. Better tools exist. Most of them were built for production builders putting up forty of the same house — not for you, walking into somebody's 1962 kitchen with a surprise behind every wall.

Talk through the job. Get an estimate you can send.

No templates to fill in first. No spreadsheet to maintain. No setup weekend.

Walk the job and describe it

Hit record and talk the way you'd explain it to your lead carpenter — what's coming out, what's going in, what the client asked for. Snap a few photos while you're at it. Or type it, if that's your preference.

Get a priced, itemized estimate

Labor, materials, subs and demo, broken out line by line with your markup, your overhead and your profit already applied — priced for your zip code. Everything is editable, because it's your estimate. A material takeoff and a working-day duration come with it.

Send it, then run the job from it

The client gets a clean proposal they can read on their phone and sign. Approve it and the same estimate becomes the build plan, the schedule, the draw schedule, the invoices and the progress page they follow — with nothing retyped.

The voice walkthrough screen in the Remodelr iPhone app, mid-recording at seventeen seconds, with instructions to describe what is coming out and what is going in.

Hold the button, walk the job, talk. That's the input.

You've never had your own numbers. It was never your fault.

Speed is the easy half, and it's the half everyone sells. Here's the part nobody does. Every remodeler gets told he should have his own costs written down — his real rates, his real production times, what a bathroom actually takes his crew. Almost nobody has them.

Not because they're lazy. Because doing it properly means a month of evenings you don't have, and it's stale six months after you finish. So you do what everyone does: you open last year's kitchen, you adjust, and you hope. Your prices live in a spreadsheet, a folder, and your head — and they reset to zero every time you start a new one.

That's the real reason an estimate takes all evening. Not that you're slow. That you're rebuilding from scratch something you already knew.

Why every AI estimator you've tried came back wrong.

And why it stayed wrong

If you've already tried one and the numbers were nowhere near what you charge, you know this. You read the first estimate, saw a tile rate from somewhere that isn't your county, and closed the tab. Fair enough. An estimate that's thirty percent off isn't a starting point — it's a liability with your name on it.

Here's why, and it isn't the AI being stupid. They price from a national cost database and hand you a finished document. That average is built from thousands of jobs that aren't yours, in markets that aren't yours, and it has no way to ever find out it was wrong. You fix the number by hand. It learns nothing. Next month it's wrong the same way. Forever.

So that wasn't you picking the wrong tool. There wasn't a right one. Every one of them was built to hand you a document instead of learning from you.

Rate Capture: the corrections stay.

How Your Numbers get built

Start with the part that isn't negotiable: every single line is yours to change. Description, quantity, hours, hourly rate, unit cost, markup — all of it, on every line, before anything goes anywhere. Add lines it missed. Delete lines you don't do. Nothing is locked, nothing is a black box, and nothing reaches a client you haven't read and approved.

You were going to correct those numbers anyway. Every time you look at a rate and think no, that's not what I pay, that's the most valuable pricing data there is — you, telling the truth about your own business. It has never had anywhere to go.

Rate Capture is where it goes. Remodelr records what you changed and what you changed it to — on what kind of work, at what scale, in your zip code. It knows the difference between you correcting a rate and you leaving it alone, which is the strongest pricing signal there is and the one a database can't see. It also watches whether the client accepted the number, because a rate you won the job at is worth more than a rate you didn't.

Tile setting labor, one contractor
Rate
Generic regional cost data
$6.50 / sq ft
What you corrected it to on your first job
$8.25 / sq ft
What Remodelr proposes a few jobs later
Your number, not the database's

Estimate number one is a well-built draft, not a finished price. It knows the work, the sequence and the quantities, and it's priced for your area — but it hasn't met your subs yet. You'll correct things. That's not a disclaimer, that's day one: the first entries in Your Numbers.

By the time you've run a few real jobs through it, you're reading the estimate instead of rebuilding it. Every other tool you've paid for is the same on day four hundred as it was on day one. This one is building you something — and it's yours, on your way out as much as on your way in.

Who built this, and why.

My dad has been a remodeling contractor for 50 years. I've been at it 20 years myself, and I grew up on his job sites before that. Seventy years between us — pricing this work, selling it, building it, and eating the ones we got wrong.

So I've done the Sunday night at the kitchen table. I've lost a kitchen because I took four days to get a number back. I've finished a bathroom and found out the allowance overage came out of my pocket because nobody wrote it down.

What changed how I thought about it was finding an old estimate in the truck. Same kind of kitchen I'd just spent a Sunday pricing from nothing. The numbers on that legal pad were closer than the ones I'd built that night — because two years earlier I'd corrected them against a job I actually finished. I'd had the answer the whole time. It was in a truck.

I looked at what was out there. Most of it is built for production builders — big, expensive, weeks of setup, and priced like you've got an office manager to run it. Nothing was built for the guy walking into a 1962 kitchen on a Tuesday morning with a tape measure.

So I built this one. Every part of it exists because it solved something that actually cost us money or cost us an evening. Rate Capture is there because generic cost data was never close to what our subs really charge. The selection sheet is there because allowance overages are where remodelers quietly bleed. The client progress page is there because I got tired of the texts.

It's not built by a software company that surveyed some contractors. It's built by a contractor's kid who still can't get the smell of joint compound out of his memory.

Josh Shelton Founder, Remodelr · Suffolk, Virginia

Where your margin actually goes.

It's rarely the big obvious things. It's a $6-a-foot upgrade nobody wrote down and a rate that was three years out of date.

The allowance the client blew through — and nobody billed for.

You allowed $8 a square foot for tile. She walks into the showroom and falls in love with something at $14. You say yes, because you're a decent person and it's her house. Four months later the job closes out and you're $3,200 light.

Remodelr sends her a selection sheet — her own link, in her own browser, no app and no login. She records what she picked and what it cost. You see the overage against every allowance the moment she enters it, and turn it into a change order she signs. Before the tile is on the wall, not after.

One tile allowance, 400 square feet
Amount
Allowed on the estimate — $8/sq ft
$3,200
What she actually picked — $14/sq ft
$5,600
The difference, if nobody writes it down
− $2,400 out of your margin
The difference, as a signed change order
+ $2,400 billed

That one change order pays for two years of Remodelr. There are usually four or five allowances on a kitchen.

One place for the whole job.

From the first walkthrough to the final signature, without retyping the same job into four different tools.

Own your numbers

Rate Capture keeps every correction you make — rates, unit costs, how long the work actually takes your crew. The estimates come back closer to your prices the more jobs you run, and the numbers are yours to export whenever you want them.

Win the job faster

AI estimates from voice or photos. Proposals your client opens and signs on their phone. You see when they read it and how many times — so you know whether to follow up or let it sit.

Stop the allowance bleed

Client selection sheets with a running over/under against every allowance. Overages become change orders priced with your markup, not guessed at on the tailgate.

Quote the next one in minutes

Save any estimate as a template. The eighth kitchen this year starts with the forty line items already there, and you're adjusting instead of rebuilding.

Run the crew from the plan

A phase-by-phase build plan with code and inspection checkpoints. A scope of work per trade you can send straight to a sub. A schedule that subscribes into your own calendar.

Get paid on schedule

Draw schedules that bill themselves into invoices — and the schedule the client signed is the same one the job bills against, so there's nothing to argue about. QuickBooks Online sync included.

Stop the "any update?" texts

A live progress page the homeowner opens in any browser. They see the stage you're on and the updates you post. They stop texting, because they already know.

Let the crew in — not into everything

Up to five people on Team, each with their own access. Turn pricing off for the crew. Keep office-only notes your client and your crew never see.

Close it out clean

A punch list you walk room by room and your customer signs off on the device, in person, at the final walkthrough. Attached to the job forever.

Work how you already work

Phone on the job site, browser at the desk, and the same job in both. Windows, Mac, iPhone or Android — the voice walkthrough works in the browser too, so you can walk a job from any phone you already carry.

The client progress page for a kitchen remodel, branded to the contractor, showing three of ten stages complete, the latest update from the contractor, and the phase-by-phase plan.

What your client opens — no app, no login, always current.

Don't take my word for it. Open one.

These are real documents from a real job in Remodelr, exactly as a homeowner receives them. No signup, no email, nothing to install. Open them on your phone the way your client would.

Approved by Intuit for QuickBooks Online On the App Store Works on Windows, Mac and iPhone Your data exports any time

Is this actually for you?

Straight answer, so you don't waste a week finding out.

Yes, if you're —

  • A residential remodeler — kitchens, baths, basements, additions, whole-home
  • Running one to five people, or on your own
  • Doing jobs from about $5,000 to $250,000
  • Still estimating on a spreadsheet, a legal pad, or in your head
  • Losing evenings to paperwork you'd rather not be doing

Probably not, if you're —

  • A production builder putting up thirty of the same house
  • Commercial or heavy civil — the pricing model doesn't fit
  • Running twenty-plus field crews and needing enterprise scheduling
  • Looking for accounting software — this feeds QuickBooks, it doesn't replace it
  • Happy with how estimating goes right now, honestly

What the first ten minutes look like.

There's no data import, no onboarding call to schedule, and no setup weekend. Here's the whole thing.

You sign up and add your company details

Your name, your logo, and your default overhead, profit and deposit percentages. About four minutes. These pre-fill onto every estimate afterwards, so you never type them again.

You describe a job you already know

Use one you've already priced. That's the honest test: you'll see straight away how close it lands and where you'd correct it.

You read the estimate and correct it

Whatever you change is the first entry in your numbers. If it's useful, keep going — send it as a proposal and run the job from it. If it isn't, you've spent ten minutes and no money.

Simple pricing. Fourteen days free.

One job it helps you win, or one change order it stops you eating, covers the year twice over — and you end it owning a set of numbers you didn't have when it started.

Standard
$97/month
One person
  • AI estimates from voice or photos
  • Rate Capture — your corrections build your numbers
  • Proposals, contracts and e-signatures
  • Read receipts on everything you send
  • Change orders with your markup applied
  • Client selection sheets and overage tracking
  • Build plans, code checkpoints and material takeoffs
  • Draw schedules and invoicing
  • Customer progress pages
  • Estimate templates
  • Schedule with calendar sync
  • Punch list with in-person sign-off
  • QuickBooks Online sync
Start free trial
For crews
Team
$197/month
Up to five people
  • Everything in Standard
  • Five seats — you and four others
  • Per-person permissions on every feature
  • Hide pricing and margins from the crew
  • Office-only job notes
  • Shared schedule across the team
Start free trial

Founding contractor pricing

I'm taking on a small first group of contractors before I build this out any further — because I'd rather get it right for twenty people than half-right for a thousand.

Everyone in that group keeps this price for as long as they stay. When it goes up, it goes up for new accounts, not for you. That's not a countdown timer — it's just what happens when the group is full.

Try it on a job you've already priced. Then try a second one.

Fourteen days free, no charge, cancel in two clicks and that's the end of it. Two weeks is long enough to walk a real job, correct the estimate, and then run a second one — which is the only way to see the corrections carry forward. One job tells you where it starts. Two tell you where it's going.

Cancel any time before it ends and that's the end of it — no form, no phone call, no retention offer to sit through.

Card required to start the trial so nothing breaks the day it ends.
Subscribing inside the iPhone app instead? Team is $199 there — Apple's price tiers don't have a $197. Same plan.

The questions you're already asking.

Can an AI really price my jobs?

Not on its own, and I'm not going to pretend otherwise. What it does is write the whole estimate — every line item, quantities, labor hours, materials, subs — priced for your area, so you're correcting numbers instead of building a spreadsheet from nothing.

Then it learns what you charge. Every rate you change teaches it your real costs, and after a handful of jobs the estimates come back much closer to what you'd have written yourself. You approve every number before anything reaches a client. Nothing goes out that you haven't read.

I tried another AI estimator and the numbers were nowhere near what I charge.

I believe you, and I'd have closed the tab too. Nearly all of them price from a national cost database — an average of jobs that aren't yours, in markets that aren't yours. It doesn't know your tile setter, your lumber yard, or how long a bathroom actually takes your crew. Worse, when you fix the number by hand, it learns nothing. Next month it's wrong the same way.

Two things are different here. Every line is editable — quantities, hours, rates, markup, all of it, and you can add or delete lines. And your corrections are the input — that's Rate Capture. Remodelr records what you changed a rate to, on what kind of work, and whether the client took the price. After a few real jobs the estimates come back at your numbers rather than a database's, and those numbers are yours to export.

So judge it on the trial the honest way — run a job you've already priced by hand and see how far off it is. That tells you where it starts. The thing worth paying for is where it ends up.

I'm not a computer person. How long before I'm actually using it?

Your first estimate takes about as long as walking the job. You describe the work out loud, the same way you'd explain it to a carpenter, and you get something to edit rather than a blank form.

No setup project, no data import, no onboarding call. If you can leave a voicemail, you can use this.

I've tried construction software before. It was a nightmare.

Most of it is built for production builders — big, expensive, weeks of setup, and assuming you've got somebody in an office running it. If you bounced off one of those, that's the software's fault, not yours.

This one starts working the first time you use it, on one job, without configuring anything. If it needs a manual, I've built it wrong.

Do I have to use an iPhone?

No. Everything runs in a browser — estimates, invoices, build plans, the schedule, client pages — on Windows, Mac, or any phone. That includes the voice walkthrough: pull up the site on whatever phone is in your pocket, hit record, and talk the job through the same way.

There's an iPhone app as well, and the two stay in sync, so you can walk a job on your phone and do the paperwork at a desk without retyping anything. A few things are still iPhone-only — capturing a signature in person is the main one — but nothing you need to price and send a job.

My crew shouldn't see what I charge. Can I control that?

Yes. On Team, every person has their own permissions — you can give the lead carpenter the build plan and the schedule while pricing, margins and invoicing stay hidden. Office-only notes are a separate channel your crew and your client never see.

I already use QuickBooks. Does this replace it?

No, and it shouldn't. QuickBooks is your accounting; Remodelr is everything upstream of it. Estimates and invoices push across to QuickBooks Online, so your bookkeeper carries on exactly as before.

The integration went through Intuit's own app review, so it isn't a bolt-on that breaks next quarter.

What happens to my data if I stop paying?

It's yours. Cancel and your estimates, invoices and jobs are still there — export what you need. That includes the numbers Rate Capture built: your rates, your unit costs, your production times, exported as a file you keep. I'm not going to hold your business hostage to a card on file, and I'm not going to build you something and then keep it.

$97 a month is real money. What if it doesn't pay for itself?

It's about three dollars a day — less than the fuel to drive out and look at a job you don't win. One change order you'd otherwise have eaten covers two years of it. One kitchen you win because you quoted Monday instead of Thursday covers the rest of your career on it.

And if it doesn't work out, the trial costs nothing — fourteen days with the card not charged, and you can cancel in two clicks any time before it ends. The only thing you're actually risking is ten minutes.

What happens if you close this tab.

Nothing dramatic. That's the problem.

Next Monday a homeowner calls about a kitchen. You'll get to it Thursday, the way you always do. Maybe you win it, maybe you don't — and you'll never find out which of the two guys who quoted it faster got the job.

The one you're building now finishes in March and comes in a few thousand light, and you won't be able to point at exactly where, because the tile upgrade and the extra outlets and the two days of rain never got written down anywhere.

And a year from now you'll know exactly as much about your own costs as you do today. Every job you price between now and then teaches you something, and every bit of it goes in a folder or in your head or nowhere.

That's not a disaster. It's just another year of it. The fourteen days cost you nothing, and you'll know by the end of the first one.

Start building your numbers this week.

Your next estimate can be written before you're back in the truck — and this time, what you learn on it doesn't disappear.

No charge for fourteen days. Cancel any time, in two clicks.

P.S. — Use a job you've already priced. Walk it, describe it, and hold the estimate up against the one you built by hand. That's the only test that matters, and it takes about ten minutes. Whatever you correct on it is the first entry in your own numbers — you keep that whether you subscribe or not.

P.P.S. — Founding pricing holds for as long as you stay subscribed. When the first group is full the price goes up for new accounts, and it won't go up for you.

Built so you can thrive, not survive. 14 days free · cancel any time
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